Brand: Acura

Agency Partner: Quantasy

Campaign: ILX By Design

Since 2018, InterEcho has handled the end-to-end Chinese localization of Acura’s Performance Event campaigns in the U.S. For each seasonal event, we reproduce multiple TV and digital ads into Mandarin and Cantonese, working in close collaboration with Acura’s creative agency. We transcreate and adapt the script copy, cast VO talent, record VO during live client-attended sessions, and package the spots for distribution.

Throughout the years we have been working on the campaign, we have consistently utilized the same creative translators, studio teams and voice talents to maintain a cohesive and tested process that always delivers on schedule and on budget.