Brand: Wish

Agency Partner: Pereira O'Dell 

Campaign: Brand Launch

Wish and their agency partner, Pereira O'Dell, produced a series of broadcast TV spots featuring an English jingle to launch their brand in the U.S. market. To save the cost of a reshoot in Spanish, InterEcho was awarded the business to adapt them for the U.S. Hispanic market. Our biggest hurdle was that we could not edit any of the original picture, so we had to transcreate and voice the jingle in a way that still aligned with the existing films. And because it was sung, maintaining the same rhythm and beat sequence was critical to the success of the spots.