Brand: Toyota

Agency Partner: Saatchi & Saatchi + Dentsu

Campaign: Global Olympics

Toyota is the exclusive Mobility Sponsor for the Olympic and Paralympic Games. Working closely with its global creative agencies, Saatchi & Saatchi and Dentsu, we localize Toyota’s Global Olympics campaigns into 22 languages for 27 markets. 

The campaign assets include broadcast TV spots, digital ads, interactive banners, social posts and an interactive website. On the front end, we provide cultural strategy to ensure all campaign assets are appropriate and relevant for each market. On the back end, we provide a full localizing suite including transcreation of all copy, VO for all spots, video editorial and versioning. For Tokyo 2020, we delivered 985 unique pieces of creative and we conducted 38 voiceover sessions in 8 languages.