Brand: Pampers

Agency Partner: McKinney

Campaign: Disagree

In a pinch, McKinney had less than one week to adapt an English TV spot into Canadian French. Even more challenging, the VO actors were all children… and school was still in session!

Drawing from our vast network of talent in Canada, InterEcho was able to cast, produce, and deliver the spot on time and within budget. In only a few days, Pampers’ team reviewed and approved our script transcreation. To speed up production, we then ran multiple live ISDN sessions with McKinney’s post house to capture the audio in real time. Once the spots were finalized, InterEcho’s QA team reviewed the pieces to ensure they were ready to ship.

Ultimately, a project that should have taken three weeks to produce was delivered in less than one.