Brand: Hotels.com

Agency Partner: Wieden+Kennedy

Campaign: Find Your Perfect Somewhere

In collaboration with Wieden+Kennedy, Hotels.com launched the “Find Your Perfect Somewhere” campaign to redefine their brand as a matchmaker, not a directory. InterEcho was brought on to transcreate and localize the films for EMEA and maintain the original creative spirit to emphasize how Hotels.com can match any traveler or personality type with the perfect somewhere was paramount. 

We started with an in-depth review of the campaign tagline and provided cultural strategy and various transcreated options to ensure its message would hold true to each country. We transcreated the scripts into 8 languages, cleared them for broadcast, casted and recorded new VO, and created new masters versioned to spec. All of this was completed on a rush timeframe to ensure we met Hotels.com’s media deadline.