Brand: Big Commerce

Agency Partner: in-house

Campaign: Enterprise Tour

Big Commerce created a product tour video in English showcasing their new enterprise platform. They turned to InterEcho to localize it into 6 languages: Dutch, European Spanish, Latin American Spanish, French, German, and Italian. 

Since the original English production company captured live shots of the platform’s user interface to produce the film, the screen shots within could not be easily localized in post-production. InterEcho needed to reproduce the film from scratch by capturing the platform screens in all 6 languages in real-time. Timed with new VO and graphic replacement, InterEcho delivered 6 unique films that feel as if they were originally produced in the target language.