Brand: Travel Nevada

Agency Partner: Noble Studios

Campaign: Get a Little Out There

Travel Nevada is the official destination marketing organization for the state of Nevada. Their mission is to drive visitation to the state of Nevada—not just Reno and Las Vegas. The goal is to welcome people to explore the far reaches of the state—the uncommon and the wild.

Working in partnership with Travel Nevada’s agency of record – Noble Studios – InterEcho transcreated the Get a Little Out There brand campaign into Spanish. Our services included video, social, and website localization, as well as cultural strategy and social monitoring to ensure the campaign’s message was well positioned and received to capture the spirit of the original English campaign for a U.S. Hispanic audience.