Brand: TE Connectivity

Agency Partner: NitroC

Campaign: Alita Brand Video

For the release of James Cameron’s film Alita: Battle Angel, TE Connectivity and Fox Studios designed a brand campaign highlighting the technology in the film. The digital spots contained a mix of branded and technical content, which needed to be fully localized into Mandarin Chinese and Japanese. The transcreation work included script adaptation, voiceover, subtitling, and VFX replacement across 6 unique spots. 

Working through the holidays on an incredibly tight 2-week production schedule, InterEcho transcreated and reproduced 6 unique spots, multiple banner ads, infographics and social posts on deadline.