Brand: Starbucks

Agency Partner: Bully Pulpit International

Campaign: One Cup

Starbucks serves communities across the world, and every cup gives back to the local farmers who grew it. So it only makes sense that each community gets creative of their own, treated the way Starbucks already treats them.
 
Which is why these aren't the same spots in different languages. Different scripts, different actors, different music, different voiceovers, all local to each market.
 
InterEcho was brought in to localize the scripts, on-screen text, and voiceover.
 
A campaign about showing up for local communities should sound like it was made by one.