Brand: Science Moms

Agency Partner: in-house

Campaign: Later Is Too Late

Science Moms is a non-profit group of climate scientists and mothers dedicated to demystifying climate science and motivating everyday moms to demand climate change plans and solutions that preserve the planet for our kids. InterEcho served as their end-to-end localization partner as they strived to reached Spanish speakers in the U.S. 

For their initial launch campaign, we conducted an in-depth assessment of all creative asset, including a website, email outreach and brand videos. During the assessment, our team of cultural experts analyzed each piece of content including imagery, brand names, 3rd party resources and visual/verbal tone to ensure cultural applicability. Once aligned on strategy, we fully localized all assets, including transcreating copy across mediums, uploading the text directly into the client’s CMS and native design files, as well as producing 60+ versions of in-language video content.