Traditional Chinese version

Brand: Opportunity Austin

Agency Partner: in-house

Campaign: Taiwan Road Trip

Opportunity Austin’s mission is to boost economic diversification to proactively strengthen the economy, deepen the talent pool through development and attraction, and help to keep the Austin region attractive to entrepreneurs and business leaders. They travel the world to pitch development opportunities to global companies looking to expand to the U.S.

For a recent trip to Taiwan, InterEcho was tapped to transcreate their marketing content at the last minute. Winning the award on Friday afternoon, we quickly assembled our Traditional Chinese writers and art directors to authentically transcreated the content with the same look and feel of the original. We delivered the material on Sunday evening in time for their Monday morning meetings in Taiwan.