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    <title>interecho</title>
    <link>https://www.interecho.com</link>
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      <title>Amazon Fire TV - Get Into It</title>
      <link>https://www.interecho.com/amazon-fire-tv-get-into-it</link>
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           Original Version (English USA)
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           Adapted Version (Portuguese Brazil)
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           Adapted Version (English Australia)
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           Adapted Version (Japanese)
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           Brand:
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            Amazon Fire TV
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           Agency Partner:
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            in-house
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            Get Into It
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           Amazon recognized that Fire TV's innovative streaming experience deserved the same innovation in their global marketing approach. These weren't simple translations - they were complete cultural adaptations.
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           InterEcho fully dubbed and adapted spots into Brazilian Portuguese, Spanish (MX), British English, and Australian English, making each version feel like it was created locally from the ground up. From native talent casting to voice-over recording to final audio mixing, we handled the complete production pipeline.
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           Each 30 and 15-second asset was meticulously adapted for social, digital, and broadcast distribution, ensuring Fire TV's brand promise resonated authentically across every market and every platform.
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      <pubDate>Mon, 29 Sep 2025 22:02:15 GMT</pubDate>
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      <title>DoorDash - Dashers First</title>
      <link>https://www.interecho.com/doordash-dashers-first</link>
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           Adapted Version (French Canada)
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           Adapted Version (Spanish USA)
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           Original Version (English USA)
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           Brand:
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            DoorDash
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            Barrett Hofherr
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            Dashers First
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           DoorDash rebuilt their Dasher app based on actual Dasher feedback - making the interface clearer and more efficient for drivers. But why stop at English?​
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           ​
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           InterEcho handled the complete localization pipeline so French Canadian and Spanish-speaking Dashers get that same ease of understanding. Script transcreation that captures the original's energy, native voice talent casting and direction, full audio production and mixing, plus every piece of on-screen text perfectly localized.​
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           ​
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           Because when you're trying to make Dashers' jobs easier, language shouldn't be a barrier. Now every Dasher - no matter what they speak - can navigate with confidence and work more efficiently.
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      <pubDate>Mon, 29 Sep 2025 18:45:28 GMT</pubDate>
      <guid>https://www.interecho.com/doordash-dashers-first</guid>
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    <item>
      <title>Scopely - Monopoly GO</title>
      <link>https://www.interecho.com/scopely-monopoly-go</link>
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           Adapted Version (German)
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           Adapted Version (French)
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           Original Version (English)
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            Scopley
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            Omelet
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            Monopoly GO Global Launch
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           Scopely created Monopoly GO!, a fully immersive Monopoly experience that blends classic gameplay with entirely new worlds to explore. As part of their global rollout, Omelet developed the U.S. English ad campaign and tapped InterEcho to fully transcreate the spots into French, German, Italian, and Spanish.
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            Using our copywriters in each market, we properly transcreated the
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            Monopolisms
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            and unique brand copy to ring true to the original board game. We recorded celebrity talent to voice Mr. Monopoly in each country and we replaced all on-screen graphics and legal.
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           We ultimately delivered 22 unique spots for each markets for broadcast and digital distribution.
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      <pubDate>Fri, 17 Jan 2025 20:29:49 GMT</pubDate>
      <guid>https://www.interecho.com/scopely-monopoly-go</guid>
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      <title>FM - Global Repositioning</title>
      <link>https://www.interecho.com/fm-global-repositioning</link>
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           French Version
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           Australian Version
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           Korean Version
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           German Version
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           English Version
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           Spanish Version
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           Brand:
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            FM
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            Prophet
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            Global Repositioning
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           For nearly 200 years, FM has led a wildly successful insurance business with proven innovation, a unique preventative mentality, and deep-rooted client relationships.​ But to remain a leader ​in a rapidly changing world, they set out redefine a clear, shared understanding of who they are ​and what they stand for.
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           As part of their global repositioning, InterEcho led all cultural strategy and transcreation efforts to adapt ad campaigns, digital assets and content pieces for France, Germany, Mexico, South Korea, Spain, Singapore, Australia, and the U.K.
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           Part of the effort involved casting and recording voiceover talent for all broadcast and digital spots. Using only in-country talents and our network of global studios, we ran live VO sessions with all agency and client stakeholders patched in for real-time review and approval.   
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      <pubDate>Thu, 14 Nov 2024 20:59:00 GMT</pubDate>
      <guid>https://www.interecho.com/fm-global-repositioning</guid>
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      <title>WaterWipes - Functional Digital</title>
      <link>https://www.interecho.com/waterwipes-functional-digital</link>
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           Original English Version
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           Polish Version
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           Arabic Version
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           French Version
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           Brand:
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            WaterWipes
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           Agency Partner:
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            BBDO
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           Campaign:
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            Functional Digital Spots
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           Pure and gentle for the most delicate skin but in the convenience of a baby wipe, WaterWipes are purer than cloth and water. Every day, people around the world are discovering the benefits gentle and effective WaterWipes for their baby’s skin and their own.
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           As part of their global marketing efforts, BBDO developed a series of digital spots to promote the brand’s functional use for all walks of life. InterEcho localized the spots into French, Polish, Arabic and Spanish, including the script transcreations and videos edits building on the company’s growing international brand voice. 
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      <pubDate>Thu, 14 Nov 2024 19:11:55 GMT</pubDate>
      <guid>https://www.interecho.com/waterwipes-functional-digital</guid>
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      <title>State of California - Real Cannabis</title>
      <link>https://www.interecho.com/state-of-california-real-cannabis</link>
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           Click above to view the localized website and toggle between languages
          &#xD;
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           Brand:
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      &lt;span&gt;&#xD;
      &lt;/span&gt;&#xD;
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           California Dept of Cannabis Control 
          &#xD;
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           Agency Partner:
          &#xD;
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            Fiona Hutton &amp;amp; Associates
           &#xD;
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           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
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            Real CA Cannabis
           &#xD;
      &lt;/span&gt;&#xD;
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&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           To combat the growing number of unlicensed dispensaries across the state, the California Department of Cannabis Control (DCC) has created resources to make it easy for consumers to find and verify licensed dispensaries selling legal products that meet consumer health standards.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
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  &lt;p&gt;&#xD;
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           As part of the initiative and in partnership with their creative agency, Fiona Hutton &amp;amp; Associates, the DCC developed a website for consumers to quickly access these resources. As their transcreation partner, InterEcho localized the site into Spanish and Chinese. We are tied directly into their WordPress CMS to make the initial localization and update processes seamless and efficient.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Real+Cannabis.png" length="644859" type="image/png" />
      <pubDate>Wed, 17 Apr 2024 18:52:27 GMT</pubDate>
      <guid>https://www.interecho.com/state-of-california-real-cannabis</guid>
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    <item>
      <title>Travel Nevada - Get a Little Out There</title>
      <link>https://www.interecho.com/travel-nevada-get-a-little-out-there</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Adapted Version (U.S. Spanish)
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&lt;div data-rss-type="text"&gt;&#xD;
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           Original Version (U.S. English)
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           Brand:
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    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Travel Nevada
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
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           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
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            Noble Studios
           &#xD;
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  &lt;/h2&gt;&#xD;
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           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Get a Little Out There
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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      &lt;span&gt;&#xD;
        
            Travel Nevada is the official destination marketing organization for the state of Nevada. Their mission is to drive visitation to the state of Nevada—not just Reno and Las Vegas. The goal is to welcome people to explore the far reaches of the state—the uncommon and the wild.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Working in partnership with Travel Nevada’s agency of record – Noble Studios – InterEcho transcreated the Get a Little Out There brand campaign into Spanish. Our services included video, social, and website localization, as well as cultural strategy and social monitoring to ensure the campaign’s message was well positioned and received to capture the spirit of the original English campaign for a U.S. Hispanic audience.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/TN+Thumb.jpg" length="219429" type="image/jpeg" />
      <pubDate>Wed, 13 Mar 2024 20:28:41 GMT</pubDate>
      <guid>https://www.interecho.com/travel-nevada-get-a-little-out-there</guid>
      <g-custom:tags type="string" />
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      <title>Fossil - Made For This</title>
      <link>https://www.interecho.com/fossil-made-for-this</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Adapted Version (German)
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&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Adapted Version (French)
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  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
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           Original Version (English)
          &#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
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           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Fossil
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
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           Agency Partner:
          &#xD;
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    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Mekanism
           &#xD;
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  &lt;/h2&gt;&#xD;
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           Campaign:
          &#xD;
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    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Made For This
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           In partnership with their creative agency Mekanism, Fossil is undertaking a global rebrand to reintroduce itself to world. The spot showcases the moments that become unexpected memories and illustrates how Fossil’s stylish watches &amp;amp; accessories keep up with the candid snapshots of life. 
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
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      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           We worked closely with Mekanism to adapt the originally produced U.S. version for France, Canada, Germany, and Latin America. We transcreated the scripts, casted in-territory talent and recorded lip-synced VO to match to picture using 5 different characters in each language. The adaptations were produced on a rush timeline to coincide with a global release date for all territories.     
            &#xD;
      &lt;br/&gt;&#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Fossil+Thumb.png" length="2567912" type="image/png" />
      <pubDate>Wed, 13 Sep 2023 00:14:26 GMT</pubDate>
      <guid>https://www.interecho.com/fossil-made-for-this</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Fossil+Thumb.png">
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    <item>
      <title>Google + Samsung - Stand Up</title>
      <link>https://www.interecho.com/google---samsung-stand-up</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Adapted Version (German)
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&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Original Version (U.S. English)
          &#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Google + Samsung
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
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           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
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            Panay Films
           &#xD;
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  &lt;/h2&gt;&#xD;
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           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Stand Up
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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      &lt;span&gt;&#xD;
        
            Samsung and Google teamed up with Panay Films to produce a series of ads touting the selfie-taking potential of their new Galaxy Z Flip 4 device. InterEcho was hired to localize the U.S. spots for release in Germany and the UK.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
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    &lt;br/&gt;&#xD;
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  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           We worked closely with Panay’s production team to transcreate the scripts for both markets, cast and record new VO, and edit the film’s graphics and animations to give them a true local feel. Everything was reproduced on a rush timeline in order to meet the media buy deadline.       
            &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/google-thumb.jpg" length="69152" type="image/jpeg" />
      <pubDate>Thu, 25 May 2023 19:14:18 GMT</pubDate>
      <guid>https://www.interecho.com/google---samsung-stand-up</guid>
      <g-custom:tags type="string" />
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    <item>
      <title>KIOTI - Jack of All Trades</title>
      <link>https://www.interecho.com/kioti-jack-of-all-trades</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Adapted Version (French Canadian)
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&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Original Version (English)
          &#xD;
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           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            KIOTI
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
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           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Baldwin&amp;amp;
           &#xD;
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           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Jack of All Trades
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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    &lt;span&gt;&#xD;
      
           InterEcho has supported KIOTI’s French Canadian video marketing efforts since 2020. We work in close partnership with their creative agency, Baldwin&amp;amp;, to localize their English broadcast, digital and radio spots into Canadian French.
          &#xD;
    &lt;/span&gt;&#xD;
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      &lt;br/&gt;&#xD;
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  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           We have a dedicated French-Canadian Lead Transcreator that works closely with KIOTI’s brand team on taglines and script adaptations. We established a consistent team of voice talents and studio engineers to record all VO, which is done in live sessions using Source Connect so that we can patch in KIOTI’s Canadian team for real-time reviews and approvals.  
           &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Kioti_thumb.jpg" length="281752" type="image/jpeg" />
      <pubDate>Mon, 22 May 2023 18:51:07 GMT</pubDate>
      <guid>https://www.interecho.com/kioti-jack-of-all-trades</guid>
      <g-custom:tags type="string" />
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      <title>Hyundai USA – Korean Website</title>
      <link>https://www.interecho.com/hyundai-korean-website-localization</link>
      <description />
      <content:encoded>&lt;div&gt;&#xD;
  &lt;a target="_blank" href="https://www.hyundaiusa.com/us/ko/"&gt;&#xD;
    &lt;img src="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Hyundai-Web.jpg" alt=""/&gt;&#xD;
  &lt;/a&gt;&#xD;
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&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
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           Click above to view the localized website
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
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           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Hyundai Motor Company
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
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    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Innocean
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
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    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Korean Website Localization
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            InterEcho serves as Hyundai’s transcreation partner as they strive to maintain and expand their multilingual brand presence in the U.S. After struggling to receive high quality translations through various vendors for years, Hyundai began searching for a new partner that could properly adapt their messaging and web copy to feel more authentic and native.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Working closely with Hyundai’s in-house branding team and their creative agency, Innocean, InterEcho was awarded the business to trancreate and maintain their website. We started by building linguistic style and brand guides to ensure consistency across copy, and we integrated directly to Hyundai's back-end site infrastructure to drive efficiencies and decrease the overall time needed to keep the Korean site in-sync with the main English version.
            &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Hyundai+2024.png" length="2649758" type="image/png" />
      <pubDate>Wed, 10 May 2023 18:43:59 GMT</pubDate>
      <guid>https://www.interecho.com/hyundai-korean-website-localization</guid>
      <g-custom:tags type="string" />
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    <item>
      <title>Amazon - Escape</title>
      <link>https://www.interecho.com/amazon-escape</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           English Version (Original)
          &#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
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           French Version
          &#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
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           German Version
          &#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
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           Italian Version
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
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           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Amazon
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
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           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Revery
           &#xD;
      &lt;/span&gt;&#xD;
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           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Escape
           &#xD;
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  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Amazon needed assistance to localize a series of EU digital spots quickly and accurately for their Kindle Paperwhite device. In order to showcase true cultural relevance in every target market, the Kindle display screens needed to be replaced with local content and new VO produced for both the announcer and on-camera principals. 
          &#xD;
    &lt;/span&gt;&#xD;
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      &lt;br/&gt;&#xD;
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  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Working directly with the original production company’s native Maya and Cinema 4D elements, we efficiently localized all on-screen animations and graphics to give the spots a local feel. We produced new VO with in-territory talent and we remastered the spots, providing Amazon with deliverables that felt as if they were originally produced in the target language.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
      &lt;br/&gt;&#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Tue, 02 May 2023 23:22:57 GMT</pubDate>
      <guid>https://www.interecho.com/amazon-escape</guid>
      <g-custom:tags type="string" />
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    <item>
      <title>Indeed - Bread</title>
      <link>https://www.interecho.com/indeed-bread</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Adapted Version (French Canadian)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Original Version (English)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Indeed
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Havas Edge
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Bread
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Havas Edge, a longtime localization client, asked us to produce an original spot for broadcast in Canada on a tight budget. It needed to be delivered in both English and French.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
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          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           InterEcho reviewed four treatments from Havas Edge’s development team, but none of them were achievable given the strict budget. InterEcho’s creative team worked up a fresh treatment, drawing inspiration from existing client direction. We were able to trim production to a one-day shoot in a single location.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           The original spot was shot in English and localized into Canadian French with VO and graphics replaced. Even though it occurred during the holiday break, post-production was completed in just three weeks. The process involved heavy rotoscoping to produce the time lapse sequences and went through three rounds of client review and approval. Both spots were shipped on time.
           &#xD;
      &lt;br/&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Tue, 02 May 2023 19:48:17 GMT</pubDate>
      <guid>https://www.interecho.com/indeed-bread</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Screenshot+2023-04-27+at+5.24.59+PM.png">
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    <item>
      <title>United Airlines – Good Leads The Way</title>
      <link>https://www.interecho.com/united-airlines-good-leads-the-way</link>
      <description />
      <content:encoded>&lt;div&gt;&#xD;
  &lt;a href="https://irp.cdn-website.com/a8b6e392/files/uploaded/InterEcho Tagline Transcreation Sample - United Airlines.pdf" target="_blank"&gt;&#xD;
    &lt;img src="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Screenshot+2023-05-01+at+4.18.40+PM.png" alt=""/&gt;&#xD;
  &lt;/a&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Click the image to view the Transcreation Report
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            United Airlines
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            72andSunny Sydney
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
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           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Good Leads The Way
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           United Airlines crafted a new campaign that tells the story of their leadership in areas like customer service, diversity, and sustainability. The campaign’s tagline – Good Leads the Way – was a critical element of the messaging and InterEcho was tapped to adapt it for 15 global markets. ​
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            ﻿
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Following an in-depth briefing on the new essence of the brand, our Cultural Strategists worked closely with our Transcreators to ensure the local campaign taglines would resonate from both a cultural and linguistic perspective with each unique market.​ Our transcreation deliverable provided several in-language tagline options, inclusive of back-translations and creative rationale from our team, for 72andSunny and United’s branding teams to ultimately decide the best path forward.
           &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Mon, 01 May 2023 23:25:37 GMT</pubDate>
      <guid>https://www.interecho.com/united-airlines-good-leads-the-way</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Screenshot+2023-05-01+at+4.18.40+PM.png">
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    <item>
      <title>Vrbo - Only Your People</title>
      <link>https://www.interecho.com/vrbo-only-your-people</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Adapted Version (German)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Original Version (English)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Vrbo
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Wieden+Kennedy
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Only Your People
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Vrbo has established itself as a leading travel brand for private, whole vacation homes. Their “Only Your People” campaign, produced by Vrbo’s in-house creative team in collaboration with Wieden+Kennedy, showcased a series of vacation homes with the emphasis on having the whole place to yourself.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           The films were slated to launch in 7 international markets and InterEcho was on boarded to handle transcreation and localization of the original English versions. On a tight timeline, we started with pre-clearance and script transcreation, followed by VO casting and recording. We replaced all supers, legal, and graphics and versioned over 200 assets to traffic to various platforms and networks.
           &#xD;
      &lt;br/&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Mon, 01 May 2023 00:43:51 GMT</pubDate>
      <guid>https://www.interecho.com/vrbo-only-your-people</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Screenshot+2023-04-27+at+5.41.41+PM.png">
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    <item>
      <title>Arizona Health - WIC Program</title>
      <link>https://www.interecho.com/arizona-health-department-wic-program</link>
      <description />
      <content:encoded>&lt;div&gt;&#xD;
  &lt;a href="https://www.maricopa.gov/DocumentCenter/View/94045/Maricopa-WIC-Libro-de-Cocina-Espanol?bidId=" target="_blank"&gt;&#xD;
    &lt;img src="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/WIC+Cookbook.png" alt=""/&gt;&#xD;
  &lt;/a&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           Click above to view the Spanish cookbook
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           English Video Module example
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div&gt;&#xD;
  &lt;a href="https://www.azdhs.gov/prevention/azwic/es/" target="_blank"&gt;&#xD;
    &lt;img src="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/WIC+Web.png" alt=""/&gt;&#xD;
  &lt;/a&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           Click above to visit the Spanish website
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           Spanish Video Module example
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Arizona Health Services
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Cox Media
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            WIC Program
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           The Arizona Department of Health Services provides programs to safeguard and improve the health of Arizonians. The WIC Program (Women, Infants &amp;amp; Children) provides nutrition education, breastfeeding support, and nutritious foods to pregnant and postpartum women, infants and children up to age 5.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           In coordination with Cox Media, InterEcho developed a website, video modules, resource guides and a cookbook in both Spanish and English. These materials included resource guides developed in Canva, as well as 26 video modules with motion graphics and voiceover. We managed the production process from end-to-end including all localization, VO recording, video post-production, resource guide creation, and QA.
           &#xD;
      &lt;span&gt;&#xD;
        
            ﻿
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Sun, 30 Apr 2023 23:13:31 GMT</pubDate>
      <guid>https://www.interecho.com/arizona-health-department-wic-program</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/WIC.jpg">
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      </media:content>
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    <item>
      <title>Dell Technologies - PowerStore eBook</title>
      <link>https://www.interecho.com/dell-powerstore</link>
      <description />
      <content:encoded>&lt;div&gt;&#xD;
  &lt;a href="https://irp.cdn-website.com/a8b6e392/files/uploaded/DellTechnologies_Powerstore_eBook_EN.pdf" target="_blank"&gt;&#xD;
    &lt;img src="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Dell+EN.png" alt=""/&gt;&#xD;
  &lt;/a&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           English source
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div&gt;&#xD;
  &lt;a href="https://irp.cdn-website.com/a8b6e392/files/uploaded/DellTechnologies_Powerstore_eBook_DE.pdf" target="_blank"&gt;&#xD;
    &lt;img src="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Dell+DE.png" alt=""/&gt;&#xD;
  &lt;/a&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           German version
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div&gt;&#xD;
  &lt;a href="https://irp.cdn-website.com/a8b6e392/files/uploaded/DellTechnologies_Powerstore_eBook_FR.pdf" target="_blank"&gt;&#xD;
    &lt;img src="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Dell+FR.png" alt=""/&gt;&#xD;
  &lt;/a&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           French version
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Dell Technologies
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Metia
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
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           Campaign:
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            PowerStore eBook
           &#xD;
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            Dell Technologies' PowerStore is a versatile data storage platform that uses advanced storage technologies and integrated machine learning to unlock the power of their customer's data. As the platform evolves, Dell regularly publishes eBooks and white papers to help guide and prepare their customers to maximize the solution.
           &#xD;
      &lt;/span&gt;&#xD;
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           The eBooks are developed in English and InterEcho transcreates them into French and German. We utilize a unique mix of linguistic resources and in-country copywriters that have both technical and creative expertise to properly adapt the content into their native language and also maintain the visual integrity and layout of the original English pieces.
          &#xD;
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  &lt;p&gt;&#xD;
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           Click above to see an example of our work.
          &#xD;
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&lt;/div&gt;</content:encoded>
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      <pubDate>Sun, 30 Apr 2023 21:00:11 GMT</pubDate>
      <guid>https://www.interecho.com/dell-powerstore</guid>
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      <title>Hotels.com - Find Your Perfect Somewhere</title>
      <link>https://www.interecho.com/hotels-com-find-your-perfect-somewhere</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Adapted Version (Swedish)
          &#xD;
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&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Original Version (English)
          &#xD;
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           Brand:
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      &lt;span&gt;&#xD;
        
            Hotels.com
           &#xD;
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           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Wieden+Kennedy
           &#xD;
      &lt;/span&gt;&#xD;
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  &lt;/h2&gt;&#xD;
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           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Find Your Perfect Somewhere
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           In collaboration with Wieden+Kennedy, Hotels.com launched the “Find Your Perfect Somewhere” campaign to redefine their brand as a matchmaker, not a directory. InterEcho was brought on to transcreate and localize the films for EMEA and maintain the original creative spirit to emphasize how Hotels.com can match any traveler or personality type with the perfect somewhere was paramount. 
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  &lt;p&gt;&#xD;
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           We started with an in-depth review of the campaign tagline and provided cultural strategy and various transcreated options to ensure its message would hold true to each country. We transcreated the scripts into 8 languages, cleared them for broadcast, casted and recorded new VO, and created new masters versioned to spec. All of this was completed on a rush timeframe to ensure we met Hotels.com’s media deadline. 
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  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Sat, 29 Apr 2023 00:47:05 GMT</pubDate>
      <guid>https://www.interecho.com/hotels-com-find-your-perfect-somewhere</guid>
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    <item>
      <title>NBA - League Pass Promos</title>
      <link>https://www.interecho.com/nba-league-pass-promos</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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            Adapted Version (Spanish)
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      &lt;/span&gt;&#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div&gt;&#xD;
  &lt;a href="https://irp.cdn-website.com/a8b6e392/files/uploaded/22-23 League Pass Scripts_ES(LA).pdf" target="_blank"&gt;&#xD;
    &lt;img src="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/NBA+trans+pic.jpg" alt=""/&gt;&#xD;
  &lt;/a&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Spanish Transcreation Report
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
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           Brand:
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    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            NBA
           &#xD;
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           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
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            in-house 
           &#xD;
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           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            League Pass Promos
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           The NBA has experienced 15% year-over-year growth internationally over the past decade. As they continue their efforts to reach new global audiences, the NBA hired InterEcho to localize their League Pass digital ads into 10 different languages. 
          &#xD;
    &lt;/span&gt;&#xD;
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      &lt;br/&gt;&#xD;
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  &lt;p&gt;&#xD;
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           Working closely with the NBA’s global marketing team, InterEcho transcreates ad scripts for in-country review, subtitles all dialogue, and replaces on-screen graphics, cards, and legal with transcreated copy. We always provide creative and linguistic rationale in our transcreation reports so that our clients fully understand how we are adapting their original English messaging.
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    &lt;/span&gt;&#xD;
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  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           The NBA successfully ran 7 ads across 10 markets for the 2022/23 season reaching new audiences in their local language.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 28 Apr 2023 19:50:31 GMT</pubDate>
      <guid>https://www.interecho.com/nba-league-pass-promos</guid>
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    <item>
      <title>P&amp;G - Goodness to Greatness</title>
      <link>https://www.interecho.com/p-g-goodness-to-greatness</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Adapted Version (Japanese)
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           Original Version (English)
          &#xD;
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&lt;/div&gt;&#xD;
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           Brand:
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    &lt;/span&gt;&#xD;
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            P&amp;amp;G
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Wieden + Kennedy
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
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           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Goodness to Greatness
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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    &lt;span&gt;&#xD;
      
           P&amp;amp;G was having a tough time finding the right mix of in-territory VO talent to narrate their brand spot for the 2022 Beijing Olympics. The film required 4 unique voice actors in each language to match the tone and style of the original English version. With their media deadline fast approaching, the VO production had to rushed and P&amp;amp;G’s in-country teams needed to be patched into each recording session in real-time to give approvals.
          &#xD;
    &lt;/span&gt;&#xD;
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  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           In just under 2 weeks, we provided custom auditions for talent selection, coordinated 12 live studio sessions with remote client patches, managed a few pick-up sessions for revisions, and delivered fully mixed masters to P&amp;amp;G’s trafficking partner.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 28 Apr 2023 19:45:38 GMT</pubDate>
      <guid>https://www.interecho.com/p-g-goodness-to-greatness</guid>
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      <title>Dollar Shave Club - French Website</title>
      <link>https://www.interecho.com/dollar-shave-club-french-website</link>
      <description />
      <content:encoded>&lt;div&gt;&#xD;
  &lt;a target="_blank" href="https://ca.dollarshaveclub.com/fr"&gt;&#xD;
    &lt;img src="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/DSCThumb.jpg" alt=""/&gt;&#xD;
  &lt;/a&gt;&#xD;
&lt;/div&gt;&#xD;
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           Click above to view the localized website
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
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           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Dollar Shave Club
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
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           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            in-house
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
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    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            French Canadian Website Localization
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           InterEcho has partnered with Dollar Shave Club since 2018. We transcreate their print, packaging and website copy into Canadian French. Their witty and playful writing style creates unique transcreation challenges to adapt it properly from English to maintain the same tone and style. We built and maintain an extensive multilingual brand glossary and linguistic style guide to ensure their French copy maintains the original humor and is consistent across all channels.  
          &#xD;
    &lt;/span&gt;&#xD;
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  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 28 Apr 2023 17:38:54 GMT</pubDate>
      <guid>https://www.interecho.com/dollar-shave-club-french-website</guid>
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      <title>Toyota - Global Olympics</title>
      <link>https://www.interecho.com/toyota-global-olympics</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Adapted Version (Italian)
          &#xD;
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&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Original Version (English)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Toyota
           &#xD;
      &lt;/span&gt;&#xD;
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  &lt;/h2&gt;&#xD;
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           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Saatchi &amp;amp; Saatchi + Dentsu
           &#xD;
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    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
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           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Global Olympics
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Toyota is the exclusive Mobility Sponsor for the Olympic and Paralympic Games. Working closely with its global creative agencies, Saatchi &amp;amp; Saatchi and Dentsu, we localize Toyota’s Global Olympics campaigns into 22 languages for 27 markets. 
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
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    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           The campaign assets include broadcast TV spots, digital ads, interactive banners, social posts and an interactive website. On the front end, we provide cultural strategy to ensure all campaign assets are appropriate and relevant for each market. On the back end, we provide a full localizing suite including transcreation of all copy, VO for all spots, video editorial and versioning. For Tokyo 2020, we delivered 985 unique pieces of creative and we conducted 38 voiceover sessions in 8 languages.
           &#xD;
      &lt;br/&gt;&#xD;
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    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 28 Apr 2023 00:39:47 GMT</pubDate>
      <guid>https://www.interecho.com/toyota-global-olympics</guid>
      <g-custom:tags type="string" />
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    <item>
      <title>Pampers - Disagree</title>
      <link>https://www.interecho.com/pampers-disagree</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Adapted Version (French Canadian)
          &#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Original Version (English)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Pampers
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            McKinney
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Disagree
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           In a pinch, McKinney had less than one week to adapt an English TV spot into Canadian French. Even more challenging, the VO actors were all children… and school was still in session!
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Drawing from our vast network of talent in Canada, InterEcho was able to cast, produce, and deliver the spot on time and within budget. In only a few days, Pampers’ team reviewed and approved our script transcreation. To speed up production, we then ran multiple live ISDN sessions with McKinney’s post house to capture the audio in real time. Once the spots were finalized, InterEcho’s QA team reviewed the pieces to ensure they were ready to ship.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Ultimately, a project that should have taken three weeks to produce was delivered in less than one. 
           &#xD;
      &lt;br/&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 28 Apr 2023 00:34:53 GMT</pubDate>
      <guid>https://www.interecho.com/pampers-disagree</guid>
      <g-custom:tags type="string" />
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    <item>
      <title>IMAX - Infinite Worlds</title>
      <link>https://www.interecho.com/imax-infinite-worlds</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Adapted Version (Italian)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Original Version (English)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            IMAX
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            TBWA\Chiat\Day
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Infinite Worlds
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           IMAX’s new in-theatre trailer was set to run on every one of their screens, across the globe. Working on a feverishly fast timeline, InterEcho was asked to produce new VO in ten languages, with all recording occurring locally in each of the ten territories. Using our deep network of global talent and recording studios, InterEcho ran live ISDN and Source Connect VO sessions to TBWA/Chiat/Day’s post-house in LA to capture the audio in real time. This drastically sped up the production process, ensuring the ship date wouldn’t be compromised.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            ﻿
           &#xD;
      &lt;/span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 28 Apr 2023 00:32:09 GMT</pubDate>
      <guid>https://www.interecho.com/imax-infinite-worlds</guid>
      <g-custom:tags type="string" />
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    <item>
      <title>Dr. Scholl’s - Get Your Feet On</title>
      <link>https://www.interecho.com/dr-scholls-get-your-feet-on</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Adapted Version (French)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Original Version (English)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Dr. Scholl’s
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            JOAN
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Get Your Feet On
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Leaning into humor with phrases like “it’s feet-hurt o’clock”, Dr. Scholl’s needed a true transcreation partner to adapt their North American TV spots for French Canada that maintained the essence of the original InterEcho was up for the challenge, reworking the copy to make sure it was genuine while still capturing the campy humor. We casted talent, recorded new VO in the same style, and delivered a series of spots that hit the mark just as the doctor ordered. 
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 28 Apr 2023 00:18:32 GMT</pubDate>
      <guid>https://www.interecho.com/dr-scholls-get-your-feet-on</guid>
      <g-custom:tags type="string" />
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    <item>
      <title>Benjamin Moore - See The Love</title>
      <link>https://www.interecho.com/benjamin-moore-see-the-love</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Adapted Version (French)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Original Version (English)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Benjamin Moore
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            FIG
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            See The Love
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           We worked closely with FIG to localize a new North American campaign for Benjamin Moore into Spanish and Canadian French. The campaign included two :30s for TV with multiple digital cutdowns and two radio spots with various retailer tags.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           To find the perfect mix of voice actors for all four roles in the spots, VO casting included multiple rounds of in-territory, custom auditions. Recording happened via Source Connect to FIG’s mix house over multiple sessions, ensuring we captured last-minute script changes and pick-ups. InterEcho’s bilingual session directors helped the client’s creatives navigate the sessions as non-native speakers, confirming the reads were on brand and matched the tone and style of the original English VO.
           &#xD;
      &lt;br/&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 28 Apr 2023 00:15:39 GMT</pubDate>
      <guid>https://www.interecho.com/benjamin-moore-see-the-love</guid>
      <g-custom:tags type="string" />
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    </item>
    <item>
      <title>Sephora - Gift More</title>
      <link>https://www.interecho.com/sephora-gift-more</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Adapted Version (Spanish)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Original Version (English)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Sephora
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            R/GA
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Gift More
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           As part of their holiday campaign, Sephora and R/GA produced a spot celebrating the act of giving. InterEcho was given the award to localize it into Spanish with the objective to adapt it in a way that felt as if was originally produced in Spanish. We used 4 different artists to create the new VO track and our sound designer reworked the music and effects to remove all English. We edited the video to localize the greeting card and all supers to ensure the spot we delivered meet their goals.
           &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 28 Apr 2023 00:12:48 GMT</pubDate>
      <guid>https://www.interecho.com/sephora-gift-more</guid>
      <g-custom:tags type="string" />
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    <item>
      <title>Pediatric Brain Tumor Foundation - The Imaginary Friends Society</title>
      <link>https://www.interecho.com/pediatric-brain-tumor-foundation-the-imaginary-friends-society</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Adapted Version (Mandarin)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Original Version (English U.S.)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Pediatric Brain Tumor Foundation
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            RPA
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            The Imaginary Friends Society
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           The Pediatric Brain Tumor Foundation is the world's largest nonprofit dedicated to families facing a child’s brain tumor diagnosis. They created The Imaginary Friends Society to explain a wide range of complicated cancer topics in a way that kids can understand through a series of animated shorts. InterEcho localized the series into Mandarin and Cantonese. We handled the script transcreation, VO casting and recording, and the final mix and edits.
           &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 28 Apr 2023 00:10:10 GMT</pubDate>
      <guid>https://www.interecho.com/pediatric-brain-tumor-foundation-the-imaginary-friends-society</guid>
      <g-custom:tags type="string" />
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    <item>
      <title>Potential Energy Coalition - More Than A Headline</title>
      <link>https://www.interecho.com/potential-energy-coalition-more-than-a-headline</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Adapted Version (Spanish)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Original Version (English)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Potential Energy Coalition
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            in-house
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            More Than A Headline
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Potential Energy Coalition is a nonprofit group that is shifting the narrative on climate change by using the power of marketing to engage new audiences and build demand for a better, cleaner, more prosperous world. InterEcho serves as their localization partner to reach the U.S. Hispanic audience through meaningful and thoughtful adaptations of creative content into Spanish. 
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
      
           We provide cultural strategy to ensure their Spanish content is authentic and genuine and we localize various assets including websites, digital ads and social posts.
            &#xD;
      &lt;br/&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 28 Apr 2023 00:05:48 GMT</pubDate>
      <guid>https://www.interecho.com/potential-energy-coalition-more-than-a-headline</guid>
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      <title>Science Moms - Later Is Too Late</title>
      <link>https://www.interecho.com/science-moms-later-is-too-late</link>
      <description />
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           Adapted Version (Spanish)
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           Original Version (English)
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           Brand:
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            Science Moms
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           Agency Partner:
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            in-house
           &#xD;
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           Campaign:
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            Later Is Too Late
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           Science Moms is a non-profit group of climate scientists and mothers dedicated to demystifying climate science and motivating everyday moms to demand climate change plans and solutions that preserve the planet for our kids. InterEcho served as their end-to-end localization partner as they strived to reached Spanish speakers in the U.S. 
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           For their initial launch campaign, we conducted an in-depth assessment of all creative asset, including a website, email outreach and brand videos. During the assessment, our team of cultural experts analyzed each piece of content including imagery, brand names, 3rd party resources and visual/verbal tone to ensure cultural applicability. Once aligned on strategy, we fully localized all assets, including transcreating copy across mediums, uploading the text directly into the client’s CMS and native design files, as well as producing 60+ versions of in-language video content.
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      <pubDate>Fri, 28 Apr 2023 00:01:39 GMT</pubDate>
      <guid>https://www.interecho.com/science-moms-later-is-too-late</guid>
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      <title>Seattle Children’s - For All Kid-Kind</title>
      <link>https://www.interecho.com/seattle-childrens-for-all-kid-kind</link>
      <description />
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           Adapted Version (Vietnamese)
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           Original Version (English)
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           Brand:
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            Seattle Children’s
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           Agency Partner:
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            Copacino Fujikado
           &#xD;
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           Campaign:
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            For All Kid-Kind
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           Seattle Children’s hospital focuses on leading research and providing the best care to children and their families dealing with medical issues. Due to the diversity across the region it serves, SCH consistently needs to adapt its communications to not only ensure it reaches the varied demographic but does so in a way that reinforces the organization’s commitment to including and supporting each unique segment of their audience. 
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           From heartwarming patient stories to fundraising efforts, InterEcho is the organization’s go-to partner for all 360-campaign localizations. We’ve supported video localization work including interviewing patients and their families, VO casting and full audio production. We also support their print and OOH comms, including formatting assets and regularly assisting in website updates. 
           &#xD;
      &lt;br/&gt;&#xD;
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      <pubDate>Thu, 27 Apr 2023 23:58:28 GMT</pubDate>
      <guid>https://www.interecho.com/seattle-childrens-for-all-kid-kind</guid>
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      <title>Sonrava Health - emBrace</title>
      <link>https://www.interecho.com/sonrava-health-embrace</link>
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           Adapted Version (Spanish)
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           Original Version (English)
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           Brand:
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            Sonrava Health
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           Agency Partner:
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            in-house
           &#xD;
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           Campaign:
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            emBrace
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           Western Dental &amp;amp; Orthodontics, a division of Sonrava Health, is a chain of dental practices operating across the U.S. We have partnered with Western Dental since 2018 to serve as their official localization partner. Working closely with their marketing team, we play a critical role in ensuring their reach expands into the Hispanic market across the U.S. 
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    &lt;/span&gt;&#xD;
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           For this ongoing partnership, we work on localizing various assets ranging from social posts, patient education videos, website content, and various member communications. Our back-end glossary of technical and branded terms ensures accuracy in each communication piece we produce while also maintaining proper reading-level requirements for healthcare communications in the U.S.
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    &lt;/span&gt;&#xD;
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      <pubDate>Thu, 27 Apr 2023 23:55:34 GMT</pubDate>
      <guid>https://www.interecho.com/sonrava-health-embrace</guid>
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      <title>Wish - Brand Launch</title>
      <link>https://www.interecho.com/wish-brand-launch</link>
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           Adapted Version (Spanish)
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           Original Version (English)
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           Brand:
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            Wish
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           Agency Partner:
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      &lt;span&gt;&#xD;
        
            Pereira O'Dell 
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           Campaign:
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    &lt;/span&gt;&#xD;
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      &lt;span&gt;&#xD;
        
            Brand Launch
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           Wish and their agency partner, Pereira O'Dell, produced a series of broadcast TV spots featuring an English jingle to launch their brand in the U.S. market. To save the cost of a reshoot in Spanish, InterEcho was awarded the business to adapt them for the U.S. Hispanic market. Our biggest hurdle was that we could not edit any of the original picture, so we had to transcreate and voice the jingle in a way that still aligned with the existing films. And because it was sung, maintaining the same rhythm and beat sequence was critical to the success of the spots.
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      <pubDate>Thu, 27 Apr 2023 23:48:01 GMT</pubDate>
      <guid>https://www.interecho.com/wish-brand-launch</guid>
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      <title>Acura - ILX By Design</title>
      <link>https://www.interecho.com/acura-ilx-by-design</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Adapted Version (Mandarin)
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           Original Version (English)
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           Brand:
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            Acura
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           Agency Partner:
          &#xD;
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            Quantasy
           &#xD;
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           Campaign:
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            ILX By Design
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           Since 2018, InterEcho has handled the end-to-end Chinese localization of Acura’s Performance Event campaigns in the U.S. For each seasonal event, we reproduce multiple TV and digital ads into Mandarin and Cantonese, working in close collaboration with Acura’s creative agency. We transcreate and adapt the script copy, cast VO talent, record VO during live client-attended sessions, and package the spots for distribution.
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           Throughout the years we have been working on the campaign, we have consistently utilized the same creative translators, studio teams and voice talents to maintain a cohesive and tested process that always delivers on schedule and on budget. 
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    &lt;/span&gt;&#xD;
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      <pubDate>Thu, 27 Apr 2023 23:44:43 GMT</pubDate>
      <guid>https://www.interecho.com/acura-ilx-by-design</guid>
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      <title>Procter &amp; Gamble - Goodness Greatness</title>
      <link>https://www.interecho.com/procter-gamble-goodness-greatness</link>
      <description />
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           Adapted Version (Japanese)
          &#xD;
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&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Original Version (English)
          &#xD;
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           Brand:
          &#xD;
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            Procter &amp;amp; Gamble
           &#xD;
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           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Wieden+Kennedy
           &#xD;
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           Campaign:
          &#xD;
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      &lt;span&gt;&#xD;
        
            Goodness Greatness
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&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
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           P&amp;amp;G was having a tough time finding the right mix of in-territory VO talent to narrate their brand spot for the 2022 Beijing Olympics. The film required 4 unique voice actors in each language to match the tone and style of the original English version. With their media deadline fast approaching, the VO production had to rushed and P&amp;amp;G’s in-country teams needed to be patched into each recording session in real-time to give approvals.
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           In just under 2 weeks, we provided custom auditions for talent selection, coordinated 12 live studio sessions with remote client patches, managed a few pick-up sessions for revisions, and delivered fully mixed masters to P&amp;amp;G’s trafficking partner.
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      <pubDate>Thu, 27 Apr 2023 23:38:04 GMT</pubDate>
      <guid>https://www.interecho.com/procter-gamble-goodness-greatness</guid>
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      <title>DocuSign - As Real As It Gets</title>
      <link>https://www.interecho.com/docusign-as-real-as-it-gets</link>
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           Adapted Version (German)
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           Original Version (English)
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           Brand:
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            DocuSign
           &#xD;
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           Agency Partner:
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            in-house
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           Campaign:
          &#xD;
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            As Real As It Gets
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           InterEcho supported DocuSign’s “As Real As It Gets” campaign for release in the UK and Germany. We adapted 6 unique U.S. domestic spots, and other related collateral, into UK English and German. 
          &#xD;
    &lt;/span&gt;&#xD;
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           Each film had different tones, but all portrayed a very inspiring story that pulled characters from all different walks of life - from a construction site to a wedding - that ultimately turned the mundane task of signing a legal document into a very sentimental moment.
          &#xD;
    &lt;/span&gt;&#xD;
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           InterEcho played a pivotal role in transcreating the scripts, casting and recording in-country VO talent, adapting the videos for each market, and working closely with the client’s in-territory teams to review and finalize the films.
          &#xD;
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&lt;/div&gt;</content:encoded>
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      <pubDate>Thu, 27 Apr 2023 23:33:59 GMT</pubDate>
      <guid>https://www.interecho.com/docusign-as-real-as-it-gets</guid>
      <g-custom:tags type="string" />
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    <item>
      <title>Big Commerce - Enterprise Tour</title>
      <link>https://www.interecho.com/big-commerce-enterprise-tour</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Adapted Version (French)
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           Original Version (English)
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           Brand:
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            Big Commerce
           &#xD;
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           Agency Partner:
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            in-house
           &#xD;
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            Enterprise Tour
           &#xD;
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           Big Commerce created a product tour video in English showcasing their new enterprise platform. They turned to InterEcho to localize it into 6 languages: Dutch, European Spanish, Latin American Spanish, French, German, and Italian. 
          &#xD;
    &lt;/span&gt;&#xD;
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           Since the original English production company captured live shots of the platform’s user interface to produce the film, the screen shots within could not be easily localized in post-production. InterEcho needed to reproduce the film from scratch by capturing the platform screens in all 6 languages in real-time. Timed with new VO and graphic replacement, InterEcho delivered 6 unique films that feel as if they were originally produced in the target language.
           &#xD;
      &lt;br/&gt;&#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Thu, 27 Apr 2023 23:17:56 GMT</pubDate>
      <guid>https://www.interecho.com/big-commerce-enterprise-tour</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Screenshot+2023-04-27+at+4.15.03+PM.png">
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      <title>Amazon - Fire HD</title>
      <link>https://www.interecho.com/amazon-fire-hd</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Original English Version
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           French Version
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           Japanese Version
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           Italian Version
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           Brand:
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            Amazon Kindle
           &#xD;
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           Agency Partner:
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            Revery
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           Campaign:
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            Fire HD Digital
           &#xD;
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            Amazon Kindle wanted to localize a series digital spots quickly and accurately for their Amazon Fire devices and accessories. In order to showcase true cultural relevance in every target market, the tablet display screens needed to be replaced with local content and all graphics replaced to give the spots an authentic feel.
           &#xD;
      &lt;/span&gt;&#xD;
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           Working directly with the native project files in Maya and Premiere, we transcreated and adapted all on-screen animations and graphics and cut new spots that felt originally produced in the target language.
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&lt;/div&gt;</content:encoded>
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      <pubDate>Thu, 27 Apr 2023 01:49:48 GMT</pubDate>
      <guid>https://www.interecho.com/amazon-fire-hd</guid>
      <g-custom:tags type="string" />
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      <title>Opportunity Austin - Taiwan Road Trip</title>
      <link>https://www.interecho.com/opportunity-austin-taiwan-road-trip</link>
      <description />
      <content:encoded>&lt;div&gt;&#xD;
  &lt;a href="https://irp.cdn-website.com/a8b6e392/files/uploaded/Why_Austin_EN.pdf" target="_blank"&gt;&#xD;
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           English source
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  &lt;a href="https://irp.cdn-website.com/a8b6e392/files/uploaded/Why_Austin_ZH.pdf" target="_blank"&gt;&#xD;
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           Traditional Chinese version
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           Brand:
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            Opportunity Austin
           &#xD;
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           Agency Partner:
          &#xD;
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            in-house
           &#xD;
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           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
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            Taiwan Road Trip
           &#xD;
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            Opportunity Austin’s mission is to boost economic diversification to proactively strengthen the economy, deepen the talent pool through development and attraction, and help to keep the Austin region attractive to entrepreneurs and business leaders. They travel the world to pitch development opportunities to global companies looking to expand to the U.S.
           &#xD;
      &lt;/span&gt;&#xD;
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           For a recent trip to Taiwan, InterEcho was tapped to transcreate their marketing content at the last minute. Winning the award on Friday afternoon, we quickly assembled our Traditional Chinese writers and art directors to authentically transcreated the content with the same look and feel of the original. We delivered the material on Sunday evening in time for their Monday morning meetings in Taiwan.   
           &#xD;
      &lt;span&gt;&#xD;
        
            ﻿
           &#xD;
      &lt;/span&gt;&#xD;
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&lt;/div&gt;</content:encoded>
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      <pubDate>Mon, 27 Mar 2023 17:58:06 GMT</pubDate>
      <guid>https://www.interecho.com/opportunity-austin-taiwan-road-trip</guid>
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      <title>SelectHealth - This Chapter</title>
      <link>https://www.interecho.com/select-health-this-chapter</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Adapted Version (U.S. Spanish)
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           Original Version (U.S. English)
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           Brand:
          &#xD;
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      &lt;span&gt;&#xD;
        
            SelectHealth
           &#xD;
      &lt;/span&gt;&#xD;
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  &lt;/h2&gt;&#xD;
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           Agency Partner:
          &#xD;
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            Barkley
           &#xD;
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           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
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            This Chapter
           &#xD;
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  &lt;/h2&gt;&#xD;
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      &lt;span&gt;&#xD;
        
            SelectHealth is a nonprofit health plan serving more than one million members in Utah, Idaho, Nevada, and Colorado. In partnership with their creative agency, Barkley, they create broadcast and radio campaigns promoting their offerings.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
      
           InterEcho plays a pivotal role in helping the brand reach the Latinx audience by transcreating their ads into Spanish. We provide cultural review of the original English content to ensure it aligns with the target audience in genuine and relevant way. Because they operate in multiple states under different brand names, we record various tags during our VO sessions and we compile the unique spots for distribution to local networks.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 10 Mar 2023 00:41:52 GMT</pubDate>
      <guid>https://www.interecho.com/select-health-this-chapter</guid>
      <g-custom:tags type="string" />
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    <item>
      <title>TE Connectivity - How It Works</title>
      <link>https://www.interecho.com/te-connectivity-how-it-works</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Adapted Version (German)
          &#xD;
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&lt;div data-rss-type="text"&gt;&#xD;
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           Original Version (U.S. English)
          &#xD;
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&lt;div data-rss-type="text"&gt;&#xD;
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           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
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            TE Connectivity
           &#xD;
      &lt;/span&gt;&#xD;
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  &lt;/h2&gt;&#xD;
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           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
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            NitroC
           &#xD;
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           Campaign:
          &#xD;
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            How It Works
           &#xD;
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  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
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           TE Connectivity is a global leader in creating innovations that power electric vehicles, aircraft, digital factories, and smart homes to make a connected world possible. Their global workforce consistent of approximately 90,000 employees, including over 8,000 engineers, working alongside customers in 140 countries.
          &#xD;
    &lt;/span&gt;&#xD;
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      &lt;span&gt;&#xD;
        
            ﻿
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           As part of their employee training and on-going workforce development efforts, InterEcho localizes How It Works videos that are used as introductions to many of their L&amp;amp;D courses. Working with their English video assets, we translate and localize animated graphics and technical terminology with the goal of delivery video assets that feel as if they were original produced in German.     
            &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Thu, 09 Mar 2023 01:21:24 GMT</pubDate>
      <guid>https://www.interecho.com/te-connectivity-how-it-works</guid>
      <g-custom:tags type="string" />
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    </item>
    <item>
      <title>TE Connectivity - Alita Brand Video</title>
      <link>https://www.interecho.com/te-connectivity-alita-brand-video</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Adapted Version (Japanese)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Original Version (English)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            TE Connectivity
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            NitroC
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Alita Brand Video
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            For the release of James Cameron’s film
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Alita: Battle Angel
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            , TE Connectivity and Fox Studios designed a brand campaign highlighting the technology in the film. The digital spots contained a mix of branded and technical content, which needed to be fully localized into Mandarin Chinese and Japanese. The transcreation work included script adaptation, voiceover, subtitling, and VFX replacement across 6 unique spots. 
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Working through the holidays on an incredibly tight 2-week production schedule, InterEcho transcreated and reproduced 6 unique spots, multiple banner ads, infographics and social posts on deadline. 
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/TE+Thumb+JA.png" length="2008507" type="image/png" />
      <pubDate>Wed, 25 Jan 2023 01:26:03 GMT</pubDate>
      <guid>https://www.interecho.com/te-connectivity-alita-brand-video</guid>
      <g-custom:tags type="string" />
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    </item>
    <item>
      <title>Uber Eats - Mobile Orders</title>
      <link>https://www.interecho.com/uber-eats</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Adapted Version (Spanish)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Original Version (English)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Uber Eats
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Explainly
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Mobile Ordering
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Uber Eats creates video messaging for their partner network to highlight new and exciting services. The videos originate in English and are localized into Spanish, French, Chinese, and Japanese. ​
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           ​
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Working directly with the production company’s native After Effects and Maya files, we efficiently replace all on-screen animations and graphics with the target language to give the spots a local feel. We produce new VO with in-territory talent and we remastered the spots, providing Uber Eats with deliverables that feel as if they are originally produced in the target language.
           &#xD;
      &lt;span&gt;&#xD;
        
            ﻿
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Sun, 01 May 2022 22:54:45 GMT</pubDate>
      <guid>https://www.interecho.com/uber-eats</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Uber+Eats+ES+Thumb.png">
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    </item>
    <item>
      <title>Wolters Kluwer Health - Clinical Trials</title>
      <link>https://www.interecho.com/wolters-kluwer-health-clinical-trials</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Original English Version
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           Ukrainian Version
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           Bulgarian Version
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           Russian Version
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Wolters Kluwer Health
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            in-house
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Content:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      
            Clinical Trial Education
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Wolters Kluwer Health develops clinical technologies and solutions that drive effective decision-making and outcomes across healthcare. As their preferred transcreation partner, InterEcho plays a pivotal role to ensure they reach diverse populations effectively across the globe.  
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            ﻿
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Part of our services including localizing video content to help educate clinical trial participants about their upcoming study. We provide medical certified script translations, voiceovers, and video editorial services to adapt their English films into over 20 languages.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/wolters.png" length="334837" type="image/png" />
      <pubDate>Sat, 30 Apr 2022 20:51:40 GMT</pubDate>
      <guid>https://www.interecho.com/wolters-kluwer-health-clinical-trials</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/wolters.png">
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    <item>
      <title>Seattle Children's - Patient Education</title>
      <link>https://www.interecho.com/seattle-children-s-patient-education</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Original English Version
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           Vietnamese Version
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           Somali Version
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           Mandarin Version
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Seattle Children's
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            in-house
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Content:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Patient Education
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Seattle Children’s delivers superior patient care, advances new discoveries and treatments through pediatric research, and is consistently ranked as one of the country’s top children’s hospitals for the past 30 years. Serving a diverse population in the U.S. Pacific Northwest, Seattle Children’s distributes patient and caregiver educational content in Mandarin, Cantonese, Vietnamese, and Somali.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           InterEcho serves as their preferred localization partner, adapting their English content into these languages. Our work includes certified medical translations, voiceovers, and video editorials to deliver content that feels as if it was originally produced in the target languages
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Seattle+Mandarin.jpg" length="26568" type="image/jpeg" />
      <pubDate>Sat, 30 Apr 2022 20:12:51 GMT</pubDate>
      <guid>https://www.interecho.com/seattle-children-s-patient-education</guid>
      <g-custom:tags type="string" />
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    </item>
    <item>
      <title>Capcom - Monster Hunter Wilds</title>
      <link>https://www.interecho.com/capcom-monster-hunter-wilds</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           30s CTV 16x9 Multi-Platform
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           15s TikTok 9x16 Sony Playstation
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           15s Meta 1x1 Sony Playstation
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           15s Social 1x1 Multi-Platform
          &#xD;
    &lt;/strong&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Brand:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Capcom
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Agency Partner:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Nomadic
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Campaign:
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Monster Hunter Wilds Launch
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            For Capcom’s launch of
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Monster Hunter Wilds
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      
           , Nomadic produced a series of broadcast and digital spots that needed to be edited and versioned over a weekend to make their media deadline. 
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            InterEcho stepped in to create 109 unique video assets using the previous editor’s project files and client’s review system, ensuring the handoff was seamless. We cut the assets into various aspect ratios and sizes, with distinctive graphics and end-cards based on the console platform, and specific audio mixes based on the media channel.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Starting on a Friday afternoon and delivering Sunday evening ahead of Monday’s launch, InterEcho handled the edits, versions and QA with ease ensuring Capcom met their media buy deadline. 
           &#xD;
      &lt;span&gt;&#xD;
        
            ﻿
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/a8b6e392/dms3rep/multi/Camcom+thumb.jpg" length="136707" type="image/jpeg" />
      <pubDate>Fri, 22 Apr 2022 19:14:08 GMT</pubDate>
      <guid>https://www.interecho.com/capcom-monster-hunter-wilds</guid>
      <g-custom:tags type="string" />
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