Brand: Dr. Scholl’s

Agency Partner: JOAN

Campaign: Get Your Feet On

Leaning into humor with phrases like “it’s feet-hurt o’clock”, Dr. Scholl’s needed a true transcreation partner to adapt their North American TV spots for French Canada that maintained the essence of the original InterEcho was up for the challenge, reworking the copy to make sure it was genuine while still capturing the campy humor. We casted talent, recorded new VO in the same style, and delivered a series of spots that hit the mark just as the doctor ordered.